SXSW done Imperially March 21, 2014 00:22

Photo By DanPsnaps

It has been a week now since the craziness began of SXSW music Festival here in Austin, TX. As a transplant in Austin for 3 years I can say that the festival has gotten bigger and badder every year. This comes from a well versed party folk raised in lovely Las Vegas, SXSW is a animal of its own and  that no major festival, event or tour can compete with. Imagine your favorite artists in music popping up at free shows after a day of networking (if you're looking to interact on a business level) with a belly full of free food and drinks provided by various major and start up companies looking to build or strengthen its relationship with customers or the various freeloathers es-cowering the city. Ours began on a somber note, at least for a fashion company, because we had been so focused on the last semester of school and getting new inventory in we didnt have any plans for SX (south by south west aka South By). The Imperial Fam ended up hitting the Blind Pig on 6th Street just at the beginning of interactive week which started on March 7th. An amazing band played, who did covers of rap songs in a rock/maroon 5 style- tunes from Lil Waynes "Lollipop" to R.Kellys "Pumb and Grind" were jammed out by a band of 6 members including a badass girl drummer, wish we would have gotten the name of the band as their original songs were truly amazing. The rest of the week followed at lightening speed but our highlight was seeing one of our friends electric cab company work with some amazing companies including Crooks and Castles who had a car wrapped and was Chauffeuring around the likes of Kendrick Lamar and the TDE crew, 50 Cent, H-Towns Slim Thugg among a few. After months of lagging content and school and work holding us up we were inspired by seeing the entrepreneurial success of JD, after having poured his blood, sweat and tears over a year ago into establishing the first electric car taxi service in Austin the fruits of his labor were finally showing and the great service he was providing for movers and shakers in the music industry did not go unnoticed. The realization of our friends company got our creative juices flowing again and with performances from 2Chainz (who busted up STUBBS mic at the Def Jam 30 Anniversary Party), Dom Kennedy, Schoolboy Q and the TDE crew (we saw preform 3 days in a row) , Skrillex, Killa Camron, A$ap Ferg(Complex House Party), Trae Tha Truth, Que, A$AP Mob, Future, and Mike Will Made it (at the coveted Illmore After Party Hosted by Diamond Supply Co), a great surprise appearance by the Legend Dj Mannie Fresh and the Hot new Rico Love. The incredible energy from this year's SXSW got us on action mode and grateful to be a part of this awesome city. The great shows, the go-getter spirit, the hustling and bustling show the amazing result of hard work that an active community has to offer. Please, if you are ever able to come to Austin for SX or any other time, do so and get ready to experience the Live music capital, "Keep Austin weirdom", and greatness it has to offer. Most importantly, get your  creative juices flowing and draw inspiration from everything around you, whether a music festival or a brilliant book, there's fire awaiting ignition within us all. Be the best and enjoy the spirit of creativity and that which surrounds you!

Stay Imperial,

Imperial LU